Why Is Spiked Seltzer So Popular in 2019? | Fast Company

Spiked seltzer is everywhere. Whether you're at a pool party, a concert, or just at your local grocery store, it's hard to miss the cans of flavored fizzy alcohol. Sales of spiked seltzer have grown by 200% in the last year, and more big-name players are trying to grab a share of the market. For now, there's a clear winner: White Claw. We hit the streets of New York to find out why spiked seltzer became so popular in 2019.

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