Tata Communications: Social is Part of Your Demand Gen Strategy

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Tata Communications’ Head of Web & Social, Matthew Sykes, describes the role of social in modern demand generation.

Companies must evaluate social visits as they would on their websites. Clicks, time on site, bounce rates and more should be measured to ensure social is pulling its weight as part of a holistic digital demand gen strategy. Consumers must be nurtured at every touchpoint.