How to Write an Engaging Instagram Bio

Since Instagram doesn’t provide the opportunity to publish clickable links in Instagram posts, the only opportunity you have on Instagram to redirect traffic to your other online touch points is through the Instagram bio. Only in an Instagram profile bio, can you include a clickable link to your websites so this is why it is really prime real estate and you have to ensure that the information you include in your Instagram profile bio, entices people to click on the link.

There are many important elements you need to include in order to create an engaging and attention grabbing Instagram profile bio.
First, you need to be selective about the information you’ll share in your bio because you are limited to 150 characters. So make sure only what is the most important information is shared. Ideally, your Instagram bio should reflect what you do and how you help people.
When writing creative Instagram bios, avoid focusing too much on talking about how great your business is, instead make it about your target audience and how they can benefit from following you on Instagram and of course how they can benefit even further when they click on your link.
So for example, if you are in the parenting niche, good Instagram bios could be something like “Parenting coach passionate about helping mothers and fathers of toddlers raise happy and confident children thanks to proven parenting strategies”.
What also makes great Instagram bios is when it is changed from time to time. Just like advertising messages can suffer from “ad fatigue” so can good Instagram bios. If you’ve had the same short bio for Instagram for a long time, don’t hesitate to make a few changes to it every few months. You can even change your short bio for Instagram more often if you promote different links. Always customize your creative Instagram bios based on the link you are promoting. Celebrity chef Jamie Oliver for example, changes his short bio for Instagram on a regular basis depending on what he is promoting.
Great Instagram bios also include a trackable link. In other words, when you include a link, make sure you have created a special tracking link just for Instagram. When you do, you’ll be able to see how many people have clicked on your link just thanks to your Instagram efforts.
Great Instagram bios are also easy to read. Make sure you space out your sentences and include emojis in your creative Instagram bios when appropriate. Write short sentences and space out your sentences by other starting a new paragraph for each sentence or by including emojis. The brand Glossier for example, has good insta bios because it includes several emojis.
Great Instagram bios also include branded hashtags. You see, on Instagram and many other social networks, you can create your own hashtag for your brand to invite people to include it in their posts when referring to your business as well as to invite people to find the conversations happening on social media around your brand. This is why the brand Nike includes their branded hashtag #justdoit in their bio. The brand Muddy Buddy has good insta bios because it includes their branded hashtag #muddybuddy in their Instagram bio.

Good insta bios also include a call-to-action. Just adding a link is not enough. You have to clearly invite people to click on the link in the bio or else it’s a missed opportunity.
Lastly, when writing good Instagram bios make sure you include specific keywords for which you want to rank for in the search results.